And she may need the crutch she is a careful, slight singer.' Mikael Wood of The Los Angeles Times called the song 'impeccably arranged.' After watching the video, a writer for BET Sound Off said after it seemed Hilson and her label were losing faith, that 'out of nowhere, Keri got her ish together', and said, 'IвЂ™m sure sheвЂ™ll regain the steam she lost during her first two singles.' Rap-Up called 'Turnin Me On' a standout track from In a Perfect World. Hilson neatly gliding among the songвЂ™s many layers. Glei of Cincinnati Metromix called the track 'playful' and said the track was easily the album's standout, commenting that Lil Wayne's cameo 'steals the show.' Sal Cinquemani of Slant Magazine commended the song, calling it 'tight.' Jon Caramanica of The New York Times said called the song 'slinky' and said, 'the busyness coheres, with Ms. Andy Kellman of AllMusic called the song a 'coquettish trunk rattler.' Barry Walters of Spin complimented Hilson's 'sassiness' on the song which she 'wore well.' MTV Buzzworthy called the Wayne's verse 'the best surprise rap since Lisa 'Left Eye' Lopes' verse in TLC's ' Waterfalls.'' J.K. Naming it a standout track from In a Perfect World. It is set in common time and Hilson's vocals span from the low note of G 3 to the high note of C 5 ' 'Turnin Me On' is lyrically about physical attraction and composed in a hard-edged tone.' MTV Buzzworthy described the song 'as one-part Rihanna ' Umbrella' and two parts BeyoncГ© ' Ring the Alarm''

Written in the key of C minor the song is in a 'moderate R&B groove'. The song is a futuristic-esque R&B, synth-driven, bass-heavy urban song, featuring 'bouncy' horn samples. Problems playing this file? See media help. So yeah, it was definitely a conscious effort to make sure that I stay close to home on some records.' Composition and critical reception ДЄ sample of 'Turnin Me On', described as bass-heavy, futuristic hip-hop. I guess that is the song that probably properly describes the type of girl I am, in relation to where IвЂ™m from. IвЂ™m from Decatur, Georgia and that is a predominantly black neighbourhood with a lot of lower-class and some middle-class neighbourhoods. 'Absolutely! I mean, thereвЂ™s another side of me. When asked in an interview with That Grape Juice if choosing the song was a conscious effort, since the song had a different sound than the previous singles, Hilson responded, After selecting the predominantly pop-sounding ' Energy' and ' Return the Favor', Hilson selected 'Turnin Me On' as In a Perfect World.'s third single. Then an unmastered version of 'Turn Off' was leaked online in September 2008. In June 2008, Rap-Up originally reported the song as 'Turn Off', while Hilson was playing it at Interscope-Geffen-A&M Records' second annual 'Creme of the Crop' post- BET Awards dinner on June 25, 2008. Hilson performed the song as a part of a medley at the 2009 Soul Train Music Awards and BET Awards. A leaked remix of the song caused controversy, with rumors that Hilson was taking shots at fellow female R&B singers BeyoncГ© Knowles and Ciara however, Hilson has fervently denied the rumors that it was a diss. 'Turnin Me On' received two nominations at the 2009 BET Awards, and a 'Song of the Year' nomination at the 2009 Soul Train Music Awards. The song was a commercial success in the United States, reaching number fifteen on the Billboard Hot 100, whilst reaching two on the Hot R&B/Hip-Hop Songs chart. The scenes are intercut with mirror scenes with younger kids. While noting her less than stellar vocals on the track, critics praised Hilson's sassiness and attitude on the track and complimented Lil Wayne's verse, which has been called the best surprise rap since Lisa 'Left Eye' Lopes on TLC's ' Waterfalls.' The song's accompanying music video features intricate Aaliyah and ' Soldier'-esque choreography, dance scenes such as the Bird Walk, and Hilson being flaunted by men.

Following the minimal chart success of Hilson's worldwide lead single ' Energy' in the United States, international markets received ' Return the Favor', while 'Turnin Me On' was released as the third single in the US.ДЄfter experimenting with more pop-oriented music in her previous mentioned songs, Hilson opted for a more urban, hip-hop flavored sound for the song, due to her wanting to keep to her roots. Production credits are shared between Danja and Polow da Don, who also co-wrote the song. The song features American rapper Lil Wayne who co-wrote the song alongside Hilson and Zachary Anson Wallace. ' Turnin Me On' is a song by American singer-songwriter Keri Hilson, from her debut album, In a Perfect World.

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